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From Make in India products to giving style and comfort: top SMB stories of the week+C85

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From Make in India products to giving style and comfort: top SMB stories of the week+C85

Keeping pace with the trending style besides giving comfort to the customers is the prime objective of entrepreneurs. This week, SMBStory has mapped the journey of businesses that are winning their customers’ hearts.


Liberty shoes
Anupam Bansal, Managing Director, Liberty Shoes

India is the second-largest producer of footwear after China, accounting for 13 percent of global footwear production, according to an MSME report. The footwear industry also generates maximum employment opportunities, especially for the weaker sections, and therefore is an important part of the Indian economy.

But just a few decades ago, the scenario was very different in India. People were more inclined towards international brands, and trusted more in products made overseas.  

During this time, and a few years after India got independence from the British Raj, Dharam Pal Gupta, Purshotam Das Gupta, and Rajkumar Bansal joined hands to launch a domestic footwear company in 1955 with a vision to reduce dominance on the imports, and rely on the ‘Make in India’ footwear. They started a 500 sq. ft shop in Karnal, Haryana, and called it Pal Boot House. 

The founders changed the name from Pal Boot House to Liberty Shoes keeping their vision aligned to liberate Indians from foreign dominance.  

What started by manufacturing four pairs a day in 1955, today Liberty Shoes makes 50,000 pairs each day, and is recording an annual turnover of Rs 700 crore. 

Read the full story here